Hesburger's integrated communication campaign for promoting employee engagement in the Baltics

Baltic-level integrated communication campaign “Understandable work - understandable benefits” aimed at promoting employee engagement in “Hesburger” restaurants while introducing the company's “benefit basket” for employees. Through advertising campaign, media publicity, and social media communication, we fostered the interest of potential job seekers in “Hesburger” as an attractive employer in Latvia, Lithuania, and Estonia.