Integrated communication campaign for the Safer Internet Center "Dangerous Friendship on the Internet!"

A campaign that highlighted the issue of child grooming on the internet. Targeting young people, we informed them about a test available at the sos.drossinternets.lv to recognize sexual offenses on the internet and to increase knowledge where to seek the help. By addressing parents, we ensured that they were informed about the nature of the offenses and knew how to recognize and protect their children promptly. With the campaign's concept, creative solutions, publicity, and digital communication, we ensured that a total of 4491 children and young adults completed the test, the campaign video reached 146,630 views, and more than 40 publications were featured in the media.