A Competition On Regional Business Ideas, “Business Express”

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The goal: To facilitate the development of regional entrepreneurship in Latvia and to enhance public knowledge and interest in taking part therein.

The solution: An information campaign in support of the “Business Express” regional business idea competition, as organised by the Latvian Ministry for Environmental Protection and Regional Development.

The result: 313 business ideas from Latvia’s five planning regions (Latgale, Kurzeme, Vidzeme, Zemgale, Rīga), with much media and social media platform publicity.

Activities: Development of the campaign’s visual identity and design, opening and supporting a homepage, involving participants, developing a media ad campaign, ongoing communications with competition participants, design of advertising materials, social media communications, media relations.