A Unilever Campaign On Ice Cream “At Home”

Home / A Unilever Campaign On Ice Cream “At Home”

The goal: To facilitate product sales

The solution: The brand homepage www.saldejumsmajas.lv, communications on social media platforms, the “Discovering HOME trails” app, partnerships with tourism destinations, ATL (radio campaign, a competition), POS (posters, wobblers), Internet banners, a lottery

The result: 9,798 followers of the MĀJAS profile on Draugiem.lv, 1,100 fans on Facebook, 133,311 codes registered for the lottery, 86,903 visits to the homepage, including 78,282 unique ones, with a 41% increase in the sale of premium products.