The goal: The arrival of Latvia’s first mobile app, “Monea,” introducing the target audience to the application and facilitating increasing use thereof.
The solution: An integrated communications campaign for a start-up company, the mobile mutual small payment application “Monea,” and its entrance into the Latvian market.
The result: An extensive ad campaign with lots of media publicity to tell people about the product and its benefits. The opening event was attended by Latvian President Raimonds Vējonis, project ambassadors and other celebrities. There were also communications on social media.