National young professionals skills competition SkillsLatvia 2025 by the State Education Development Agency

On behalf of the State Education Development Agency, we delivered the SkillsLatvia 2025 communication campaign!

Over the years, SkillsLatvia has become a recognized brand for vocational education in Latvia—highlighting youth skills, showcasing the quality of vocational education institutions and available learning opportunities, fostering cooperation between future professionals and employers, and promoting youth employment and vocational education as a viable educational choice.

This year, the competition once again took place over two days at the Ķīpsala Exhibition Centre, gathering 130 contestants from all over Latvia across 20 different skill contests, and welcoming all interested visitors!

During the integrated communication campaign, we applied a variety of solutions—visual materials, promotional videos, event and report videos and photos, opening and closing ceremonies, venue decorations, live streaming, an advertising campaign, collaboration with influencers, social media communication, and publicity support.

The most important assessment—from concept to full campaign execution—was the achieved and exceeded results!

Through public relations efforts, we exceeded the campaign's target results by 50%, securing 75 media publications. Thanks to communication on META platforms and advertising solutions, the campaign reached 232,686 people and achieved 956,931 impressions. Meanwhile, the live broadcast of the event on Delfi.lv garnered nearly 1,000 views.