Power stories of LATRAPS

Celebrating its 24th birthday at the time of the rapeseed bloom, LATRAPS with the campaign "LATRAPS POWER STORIES" invited to get to know the people behind the Latvian farmlands. These strong people goind their work help our countryside to grow, bloom and produce. 

The reputation and brand awareness campaign, publishing stories of LATRAPS members on Delfi.lv, gave a glimpse into the everyday life of a farmers. The campaign's authentic content, aimed at strengthening the loyalty of existing members of LATRAPS, attracting new members and the general public, reached 3.6 million impressions on Delfi.lv and Facebook throughout the campaign.