The integrated communication campaign within the framework of the education project for adults - "Don't rust - don't postpone!"

On behalf of the State Education Development Agency (VIAA), we developed a new visual identity for the adult education program. In several campaigns, we ensured regular public relations activities, social media communication, advertising campaigns, and creative video solutions, ultimately increasing public interest in adult education in a total of 3 application rounds. Many application programs saw record application numbers, and the role of lifelong learning in society as a whole increased!