Author: Sergejs Volvenkins (PhD), iMarketings.lv Head of Digital How can a leader be noticeable in the digital environment and achieve the company’s goals? The business environment is changing very swiftly, and to achieve goals in the digital environment, leaders must change equally quickly. Five years ago, it was hard to imagine that among jobs at a company would include ones such as search engine optimization or a Google and Facebook advertising specialist. That is reality today.
A leader is like a charismatic and noisy rock star who sparkles like champagne in a glass and is always at the centre of attention. How else are the masses supposed to follow him, right? The abbreviation CEO is semi-jokingly decoded as a definition of a leader – charismatic, effusive and outgoing, or CEO.
Réputé celebrates it’s 15th anniversary! Thinking about ways how we could celebrate our anniversary, we came to the conclusion that an anniversary party would not be in our style. We want to grow, evolve, analyse and evaluate ourselves and also do it together with our clients, partners and like-minded audience.
The public relations industry continues to adapt to an era of rapid globalization, social media supremacy and technological innovations. What has changed in the PR world? Weber Shandwick EMEA and Asia Pacific Chairman, Tim Sutton, offers his take on this recent and continuing transformation in communications.
Author: Jolanta Sēnele Is it better to use a flowing or agile management method? Should you always be alone, or would it be better to be positive? What will ensure the best achievements? Well-intentioned leadership or management advice can sink into the sea, and there are academics who insist that most of them are completely stupid. Should we really forget about this, or should we keep a little bit of it?