7 tips on how to make cooperation with the agency as productive as possible

The greatest satisfaction is when the client is satisfied and pleased with the results achieved. In addition, we have received confirmation that the power of experience of the “Repute” team has been valuable.

Here are some insights and tips on how to make cooperation with the agency as productive and goal oriented as possible:

1. You got urgent, very urgent and very, very urgent projects? We understand this situation, because often the daily life of an agency is also a whirlwind of very, very urgent projects. Therefore, our recommendation for maximum productive cooperation is to define the terms of reference for the agency as precisely as possible, including adequate time for the preparation and submission of the offer. Before sending a request, we always invite you to call and talk to the agency representative about the situation, specific need, agency workload and deadlines. As a result, you will save time and the agency will also be interested in cooperation.
2. The job assignment “submit an offer for an event for 100 people” or “we need recognition in six countries, but the budget is 3000 EUR” isn't a job assignment. The terms of reference must be detailed and with a realistic budget. Therefore, if you are holding a tender for agencies and you have no previous experience of holding such tenders, it would be much more productive to arrange a meeting with the agencies in person. During the meeting, you will be able to tell in detail your needs and vision, budget options. Meanwhile, the agency will have the opportunity to ask you important questions and as a result you will receive a real offer.
3. Recommendation. Before you hold a tender for agencies, research the market! Invite agencies that correspond most to the terms of reference and the specific nature of your business activities whose projects and work quality excite you, and above all, invite an agency where you understand each other from the first meeting. So, the maximum number of agencies who are involved in the competition will not produce the required result. This can be achieved through a targeted procurement process. Also, do not forget about the specific evaluation criteria of the competition, so that you can evaluate the submitted offers objectively and professionally.
4. Price surveys and contests “for keeping fit” or just “for a sake of sport” (we want to know what is happening in the market and maybe we will get some good ideas) is not a good idea. The market of this industry is small and information about these types of “moves” spreads quickly. The first time, many agencies will participate in the competition, but the next time, the best ones will do not pay attention to your call.
5. When submitting an offer, agencies will always wait for a response, an evaluation of the offer, even if the offer didn't win in the competition and didn’t meet your expectations.
6. A cheaper offer doesn't usually mean better quality. And unfortunately, you will understand this during the work process when aiming to reach the best results.
7. Last, but not least - mutually respectful relationships are essential for a successful cooperation.