Objective: to strengthen the reputation of the largest online store in Latvia 220.lv as a leader in the industry that determines industry and consumer lifestyle trends.
Solutions: corporate communication management by creating industry news, shopping habits and providing lifestyle advices. Promoting expertise through successful collaboration with industry leaders, for example in the housing category, with a series of articles in collaboration with interior designer Inese Jansone.
Result: the company raises its awareness as one of the industry’s leader and expert by positioning and becoming an expert in its field, influencing the media agenda and informing and educating its customers. Publicity share – the second highest share of publicity in the industry by media mentions (*Data on November 2019, LETA).