Publicity campaign of the unique encyclopedia “Manor in Latvia” Volume 1 – The Réputé Public Relations Agency

Publicity campaign of the unique encyclopedia “Manor in Latvia” Volume 1

In co-operation with the design agency “Due”, in December were celebrated the Volume 1 of the encyclopedia “Manor in Latvia” (A-H), which summarizes 179 manors. The author of the encyclopedia is photographer and researcher of cultural monuments Vitolds Mašnovskis, who has made for 40 years documentary photo fixation and research, which has resulted in a significant and fundamental material for researching and further preservation of Latvian cultural heritage.
To make this unique story visible, we organized a publicity campaign before and after the opening celebration of the encyclopedia. It’s main messages permeated the fate of the Latvian manors and the author’s knowledge of his life’s work. The new encyclopedia’s issue gained wide publicity in the media, giving a great interest in purchasing the book.