For the third year in a row, we had the honor to organize an integrated communication campaign for the National Skills Competition for Young Professionals SkillsLatvia 2019 implemented by the State Education Development Agency. This year, #SkillsLatvia2019 showed even more clearly how knowledgeable, professional and purposeful young people are when choosing vocational education as the starting point for their future!
The competition brought together 129 young professionals who competed in 19 different skills competitions, while around 10,000 visitors – youngsters and their parents, industry experts, employers – came to watch the event on site.
During the campaign, we refreshed it’s visual identity, carried out an advertising campaign, created digital solutions and social media communication, media relations, special events and activities on the days of the competition, and created campaign’s photo and video materials.
The competition gained widespread publicity on television, radio, print media and news portals – up to 48% than a year earlier.