Goal: To position the Latvian Gas stock company as a socially responsible enterprise
The solution: During the Olympic year, Latvian Gas called on everyone to find an Olympian. The interactive www.mansolimpietis.lv platform allowed everyone to submit stories about people about whom and about whose achievements we can all be proud.
The result: More than 90 media publications, 300, Facebook users and 100,000 Draugiem.lv users. More than 8,000 unique users visited the homepage, and 1,500 stories were submitted. This was a partnership with leading media outlets and 20 local opinion leaders.