Every crisis entrepreneurs experience in a very different way. For some, there is a temporary or long-term pause in their business. For others, there is a significant increase in demand during the crisis. Current situation around the world is no different.
Our recommendation, regardless the situation, is to seek other paths and development opportunities or to take advantage of the situation and strengthen existing positions. On the other hand, if the business has stopped, choose the right communication accents how to inform your employees and partners about the situation. Cause each pandemic once ends and it is essential that the best employees are motivated to return, as well as business partners wants to see you in their radar. This time, some useful tips for those whose activity now is slower, but is happening and who might have come to a confusion on what to do next – to stop any communication activities or continue regardless the situation? What to do right now?
#1 Arrange and improve!
In 90% of cases, entrepreneurs and organisations put aside their public image building as day-to-day work is the primary focus. This is the time when you can arrange content on your websites and social network profiles. Even to make visual design improvements. To think and really take important steps in communicating with your followers on social media.
#2 Seek new opportunities!
The pace of business development has not stopped in virtual life, so it’s necessary to look for opportunities to offer services digitally. In any case, these will not be short-term solutions, but will also come handy after everything goes back on track. Consult with professionals who will advise you on the best solutions.
#3 The right time for social responsibility projects and visible ideas!
Strengthen your brand’s awareness right now when the media has been taken over mainly by one topic. Both, the media and society are thirsty for news outside the Covid-19. So – this is the right time for creative ideas and visible activities!