The goal: To celebrate the 300th anniversary of the Martell brand of cognac, facilitating brand recognition among the target audience and facilitating sales of the product.
The solution: An exclusive cognac master class for celebrities and the mass media, with the participation of a Martell brand ambassador from France and a special menu developed in partnership with chef Jānis Zvirbulis from the Philippe restaurant. Guests had a chance to win a bottle of cognac from the special anniversary series.
The result: A high-level event with personal experience being described to more than 50 celebrities, with much media publicity and news on social networks. Representatives of lifestyle media outlets in Latvia, moreover, were given a chance to visit the Martell factory in France.