Goal: to highlight the best students of professional education institutions and their skills and to raise the value of professional education, inviting everyone to evaluate the quality of professional education in Latvia and the study opportunities.
The solution: Development and implementation of communication campaign “Uzvar darītājs” (“The doer wins”) for competition SkillsLatvia 2017 organized by State Education Development Agency of Latvia (VIAA).
Result: For three days, 96 contestants from 30 Latvian professional education institutions at Ķīpsala Exhibition Center, Riga, performed practical tasks equivalent to international standards demonstrating their skills and their conformity to the labor market. 53 medal winners in 16 different professions were announced. The winners will have the opportunity to represent Latvia in the international skills competitions EuroSkills and WorldSkills.
Campaign activities: development of a contest’s visual identity, slogan and design materials, advertising campaign, organization of competition opening and closing ceremonies, work with mass media, communication on social media platforms, photo and video materials. Wide publicity of the competition in the national and regional media and social media platforms, high visitors attendance at the competition days.