Goal: to maintain awareness and strengthen reputation of the biggest Latvian meet producer Forevers.
Solutions: while celebrating centenary of Latvia, Forevers in cooperation with chef Mārtiņš Sirmais, has started integrated communication campaign “10 decades, 10 delicious stories” about Latvian cuisine and meat-based dishes. Its companions – the legendary icon of Latvian culinary Antonina Masiļūne, as well as Dr.art. Astra Spalvēna, who’s review helped to determine typical meat dish of each decade. Series of 10 stories share recipes of meat dishes, as well as tell you, what mark on our cuisine traditions is left by historical curve and each decade.
Development of special branded section on Delfi.lv, communication on project’s page www.forevers.lv/receptes, as well as on Youtube.com and on other social media. Public relation’s support.
Results: during the campaign 936 378 views gained in all channels. In fact, on Youtube.com there are three times more views than expected, reaching 49 000 unique users. Published articles on the Delfi.lv special branded section had been read two times more than similar articles. Communication on social media generated more than 100 000 views in total. During the campaign’s evaluation 71% of respondents admitted, that the most valuable aspect of the campaign was the content, in turn more than 50 % have marked, that project has left positive impression about brand Forvers.